A key element of our marketing strategy is the distribution of high quality promotional sales information. The Internet is a great tool to accomplish this. We generally build unique property web sites that contain the information a prospective buyer needs to determine interest.
Sellers often use these web sites to distribute sales information to those they meet or know who may have an interest - we will even provide you with business cards that contain these links to make it easier for you.
A tastefully done sign rider with this web address is attached to the York Simpson Underwood yard sign, thus giving drive-by prospects access to the information. Then we track web site traffic as one measure of sales activity.